It is not unknown to anyone that all kinds of smart technologies collect information about us, including TV, washing machine, smart home, etc., of course, if they have access to the Internet.
But why is this information necessary and how much data do they get from us?
One of the main purposes is intelligence, which means examining our personality in order to advertise products on their platforms, but such information is collected beyond what is necessary and intended by law. This is exactly what the consumer rights defender in Great Britain said. Complicating matters is the fact that most consumers do not read companies’ policies on information collection. It is difficult to read a 20,000 word “paper” to learn about your rights. Interestingly, Android users are more likely to be asked to share information than Apple users.
What is the collected data used for anyway?
Information collected by a smart camera: location of the house, its size, parking of the car (determining human behavior).
Smart Speaker: What product do you want to buy, let’s say you say: I ran out of washing powder Ariel, what should I do? After that you will see a lot of ads.
Smart TV : Tailor ads to what you’re watching.
Smart washing machine: how often do they do laundry? It helps the company to determine what temperature it uses, what electrical energy is used, etc.